New Home Sales and Marketing Strategies by Steve Hoffacker

"Thank for the articles Steve, I should re-read these every month. They're such a great source of fresh ideas."
(Kay Hudson, President, American Builders Network)

Making Home Builder Ads Speak Clearly

Pick up any newspaper or magazine. Visit the web. Watch more than 20 minutes of TV. Take the bus. What do you see? Ads. They're everywhere. I even saw one recently on the plastic packing material that came inside my amazon.com order. Ads - in some form - are necessary to make the public aware of what you are offering...

Dispelling the myth of "automatic follow-up" in new home sales

"Automatic follow-up." What a great concept - especially if it could work! Just imagine, a customer visits a new home sales center or a model home, takes a tour through the model, gets a brochure, presumably talks with a sales representative, and then the computer takes over. It keeps the customer informed...

Forget the tagline (for now), go for the bottom line

I am amazed by the number of new (and existing for that matter) Realtors who think that one of the first requirements for success is a cute or catchy tagline - or one that is required to be noticed. Nothing could be farther from reality. I'm not sure why this idea is so prevalent. It's as if someone was going around...

Home Builder Websites: Leave Something to the Imagination

The internet is a wonderful tool. It lets us explore many areas that we might not otherwise discover. It serves as a ready reference for shopping, repairs, "how-to," decorating, entertaining, hobbies, sports, and many other areas to make our lives easier or more enjoyable. But it also has become an...

When home builders advertise, less can mean more

It's easy to spend money on advertising. What's harder is showing some restraint. When traffic is slow or when you are in a very competitive market, it might be tempting to think that you need to spend more money on advertising - maybe take out a larger ad in the newspaper or run more ads. However, it's...

People Don?t Buy a Home on the Internet, They Buy You

There's no question that the internet has become a dominant force in marketing residential real estate. The number of builders without a web presence is constantly shrinking. Having a website is an essential part of new home marketing. Yet, one of the big misconceptions about the popularity of the internet...

Insights that will keep your
sales growing

Recent Articles by Steve Hoffacker

Insights that will keep your sales growing

Recent Articles by Steve Hoffacker

Insights that will keep your
sales growing