Marketing consulting for small & mid-sized home builders
using strategies that make sense
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Effective
Marketing
Just spending money on print ads, promotions and give-aways, a pretty website, or a broker participation program may not be enough to market your homes or neighborhoods effectively - especially in a very tight or competitive marketplace. Doing something just because your nearest competitor is doing it may not make a lot of sense. You need to tailor your advertising and promotion programs to your own needs.
You need to analyze and evaluate where your customers are coming from and how effective various types of traffic generators are in producing interest as well as sales. Then you can invest your money wisely in the places that are the most effective and efficient for attraction new purchasers.
Your advertising, promotion, and lead generation need to make sense and be productive - and your customers need to experience a quality initial impression when they arrive. Steve can help direct your efforts for success.
For current discussions on sales and marketing strategies visit our blog, "Home Sales Insights".
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- Spend your money where it will do the most good.
- Create powerful, succinct advertising messages.
- Have a strong internet presence to create interest, traffic and leads.
- Establish the most positive initial impression possible.
- Be creative and innovative in your promotion strategies.
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"Your surveys and exit interviews provide a tremendous amount of knowledge and information and help to make decisions that can’t otherwise be made." (Rick Bavec, President, Tolaris Homes, Sanford, FL)
"Your focus groups for new product design, your exit interviews with our prospects and your Realtor interviews have been invaluable to us." (Rose Bock, Vice President, Arvida Realty Sales, Ponte Vedra Beach, FL)
Steve Hoffacker,
CAASH, CAPS, CMP, CSP, MIRM
Licensed Real Estate
Broker
PHONE: 561-685-5555
| FAX: 561-640-7545
6665 Katherine Road,
West Palm Beach, FL 33413-3448
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