Follow-Through® lead generation and customer contact strategies
to achieve more sales

Customer Contact

Generating customers and then working with them to produce sales is the key to a successful home-building business. Whether you are working with someone that you’ve identified through personal marketing or someone who emails for information, calls from an ad or sign, or physically visits your model center, you need a way of maximizing your investment in that customer by maintaining effective contact with them. Based on a person’s level of interest and ability to make a decision, you can plan and implement your contract strategy. Become much more efficient in the way you work with your traffic.

 

With Steve’s trademarked and hugely acclaimed Follow-Through^® program of lead generation and continuing contact, you will learn what to do, how to do it, and when to do it with each customer to achieve sales that otherwise might not happen.

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• Rate each customer efficiently with a truly remarkable system.
• Improve your telephone and email skills and effectiveness.
• Make sales that otherwise might not happen.
• Close at least half of your top ("A1") customers.
• Generate new leads, referrals and truly satisfied homeowners.

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"It’s real stuff – stuff you can relate to and not general stuff like other trainers. You make sense." (Barbara Hodgkinson, New Home Specialist, Southern Homes of Polk County, Lakeland, FL)

"You have provided ‘here and now’ help. You use real world situations to provide insights that can help me right now. Your coaching has been very beneficial to me." (John Longan, Community Manger, Meyer-Livingston Homes, Oklahoma City, OK)

Follow-Through^® Is a Registered Service Mark of Hoffacker Associates.

Steve Hoffacker, CAASH, CAPS, CMP, CSP, MIRM
Licensed Real Estate Broker
PHONE: 561-685-5555 | FAX: 561-640-7545
6665 Katherine Road, West Palm Beach, FL 33413-3448

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