There is a tremendous and growing interest in aging in place – staying in one’s present home forever without the need to consider moving from it. So, doesn’t it seem… Read more »
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“Thinking Of Our Aging In Place Message In The Simplest Of Terms”
We have many ways of promoting our business and our services. Some of them are direct, like advertising, and some of them are indirect, like word of mouth referrals. Some… Read more »
“The Keys To Using Direct Mail To Connect With Our Aging In Place Audience”
Direct mail is a great vehicle for reaching hundreds of mailboxes on the same day. It would be impossible to connect with this number of people any other way. We can’t… Read more »
“Our Reach & Our Client’s Reach Are Both Important Aging In Place Considerations”
Mention the word “reach” and likely something to do with being able to touch or grasp something comes to mind. We’re on the right track with this thought, but let’s… Read more »
“Selecting A Budget For Our Aging In Place Clients”
Everything begins with the budget, but how do we arrive at that number? It’s not always easy. When we are called in to visit the client’s home to give them… Read more »
“Selecting A Direction For Our Aging In Place Businesses This Year”
It’s customary, though optional, to form new year’s resolutions to commit to behaviors that we want to observe in the coming months. We vow to lose weight (in general or… Read more »
“Who Will Notice If Our Aging In Place Project Is Not Quite Perfect?”
All of us have moments when we feel like giving less than our total effort – we might be in a hurry or not feeling well. There could an unusual… Read more »
“Sizing Up Our Aging In Place Businesses For 2019”
The new year always brings plenty of opportunities. For many people, those opportunities are expressed in resolutions – lose weight, join a gym (and then go regularly), take up running… Read more »
“Aging In Place Begins & Remains In The Home”
There is a lot of discussion today about aging in place – what it means, how to do it, who is best suited for it, resources that are available in… Read more »
“How We Gain An Insight Into Providing The Help People Need For Their Aging In Place Solutions”
We know that questions are powerful, but we must actually use questions in order for them to work for us and reveal the information we seek and that will be… Read more »
