There is a tremendous and growing interest in aging in place – staying in one’s present home forever without the need to consider moving from it. So, doesn’t it seem like builders and remodelers would create or redefine homes so that they would be considered as aging in place homes? Doesn’t it seem like the… Read more »

We have many ways of promoting our business and our services. Some of them are direct, like advertising, and some of them are indirect, like word of mouth referrals. Some are passive, like advertising, social media, and websites. Some are intentional, like personal contact. We have choices in how we conduct our marketing – depending… Read more »

Direct mail is a great vehicle for reaching hundreds of mailboxes on the same day. It would be impossible to connect with this number of people any other way. We can’t call them because we don’t necessarily have phone numbers for all of them, and they may not answer anyway. We can’t place an ad in… Read more »

Mention the word “reach” and likely something to do with being able to touch or grasp something comes to mind. We’re on the right track with this thought, but let’s explore it a little more. Reach or reaching for something can be both personal and business, and both are important to growing our aging in place services…. Read more »

Everything begins with the budget, but how do we arrive at that number? It’s not always easy. When we are called in to visit the client’s home to give them ideas on creating an aging in place solution for their needs, there are several ways the potential project can progress from that point. The client may… Read more »

It’s customary, though optional, to form new year’s resolutions to commit to behaviors that we want to observe in the coming months. We vow to lose weight (in general or a specific number of pounds), to get back into some clothes that are too small for us currently, to join a gym, to start running… Read more »

All of us have moments when we feel like giving less than our total effort – we might be in a hurry or not feeling well. There could an unusual amount of stress. We might be distracted. Nevertheless, the mark of a true professional is being able to give our client a total, all-out performance… Read more »

The new year always brings plenty of opportunities. For many people, those opportunities are expressed in resolutions – lose weight, join a gym (and then go regularly), take up running or tennis, improve their golf game, eat a better diet (“more healthy”), read more, take more time off to spend with the family, visit places on… Read more »

There is a lot of discussion today about aging in place – what it means, how to do it, who is best suited for it, resources that are available in the community, and other topics that may or may not be pertinent to the issues at hand. Fundamentally, aging in place involves people staying in… Read more »

We know that questions are powerful, but we must actually use questions in order for them to work for us and reveal the information we seek and that will be helpful to our design. As we attempt to understand how our clients want to age in place homes more successfully need our help to do this, we… Read more »