“Getting Started With Our Aging In Place Business”

There are many reasons a person chooses to open a business. These may or may not apply to our situation, but generally, they are true. We may open a business because we want to show the marketplace that we have a special way of approaching and dealing with their issues or providing a product that… Read more »

“Let’s Not Ask Our Business Cards To Do The Heavy Lifting For Our Aging In Place Services”

There was a time when business cards were expected to do much more than they do today, and they were relied on to perform this valuable service. While inanimate in nature, our business cards were expected to perform as our uncompensated silent salespeople – generating interest and creating leads all by themselves, Thus, there was a serious expenditure… Read more »