CAPS I – Marketing & Communicating With The Aging In Place Client

Connecting With Clients & Strategic Partners

  • This class is required for the CAPS designation – no exemptions or exceptions regardless of work history, personal experience, or knowledge level.
  • This is a one-day, 6-credit hour, standalone class that combines with CAPS II and the newly created CAPS III to complete the requirements for the CAPS designation.
  • CE (6-hours) credits are provided for AIA, AIBD, AOTA, APTA, ASID, NKBA, and others.

Full Description Of The Class

  • This class is required for the CAPS designation – no exemptions or exceptions regardless of work history, personal experience, or knowledge level. It can be taken alone or out of order, but it must be taken and it is highly recommended that it be taken as the initial class and as part of a three consecutive-day course such as that offered by Master CAPS Instructor Steve Hoffacker. This class must be taken before enrolling in CAPS III.
  • This is a one-day, 6-credit hour, standalone class that combines with CAPS II and the newly created CAPS III to complete the requirements for the CAPS designation. This may be taken as a solo, introductory course to the aging in place concept, but all the classes will need to be taken to receive the designation. There is no time limit as to when all three classes need to be taken.
  • Because Americans, Canadians, and people of other lands are living longer and enjoying more active lives, and because so many of them have discovered that remaining in their current home has tremendous benefits for them, they have embraced aging in place as a lifestyle concept. In fact, everyone, from birth onward, is aging in place in some way. It’s a matter of the quality of life they are enjoying and how their home accommodates their essential needs and life skills.
  • There are three primary market segments that we focus on in this class: (1) people without urgent needs (the majority of people) who require just simple (if any) renovations in their home to facilitate accessibility, visitability, and age related vision or hearing impairment; (2) those with a progressive based condition (a chronic disease, limitation, or impairment that does not improve over time and usually intensifies) that requires modifications in the home to assist with mobility, accessibility, and the activities of daily living; and (3) people suffering from a traumatic needs condition such as a TBI or other sudden onset situation that often requires home improvements to allow them to function well within their living space.
  • The course identifies opportunities and resources for starting or expanding an aging in place business and looks at common access points and marketing opportunities within the three major aging in place market segments. Also addressed is establishing relationships and working with strategic partners and referring professionals to generate leads and collaborate to create effective solutions for clients.
  • Communication strategies and concepts for building the sale with a client and their family is addressed as well.
  • A personal reference book is included.
  • CE (6-hours) credits are provided for AIA, AIBD, AOTA, APTA, ASID, NKBA, and others.