Steve Hoffacker, CAPS, CEAC, SHSS, focuses on teaching you (and your team or organization) how to develop your communication and lead generation skills so you can connect with people who need your help. There are no scripts, words or phrases to memorize, or rigid rules to follow without understanding why you would want to use them. When you know the underlying reasons for doing something that works, you'll want to do it also. It's that simple.
When you learn the basics - the actual basics - of how communication is the foundation of making sales, you won't need refresher seminars, sales rallies, or other programs to kick-start your sales or re-motivate you. This is what makes Steve and his approach to training different than any other trainer or consultant you might engage. For builders, Steve helps you to create homes that people want to live in and enjoy for many years. Some may decide that this is the last home they will ever need to purchase because you will have designed it so well for them in terms accessibility, function, comfort, and safety.
Purpose-driven construction, remodeling, and aging in place solutions come from understanding how to communicate with your customers, letting your customers be themselves to buy or decline based on their level of interest and ability to make a decision, and approaching your solutions from the standpoint that the basic approach of engaging your customers has not changed appreciably over the years.
Our purpose is to engage an interested customer, determine what they are looking for (also how soon, how much, and other salient factors), help them understand what their choices are with us, answer as many questions as it takes to make them comfortable in making a decision, explain how they get started working with us, and make it happen.
This is purpose-driven construction solutions. No gimmicks. No artificial enthusiasm. Just an honest desire to learn what it will take to satisfy what people are looking for and then helping them to get it. While there are many scientific aspects to selling, much of it is an art that is cultivated and released rather than taught.
Steve offers in-person courses at a location he schedules or at your location (upon request) or online live webinars. He is an approved provider for the National Kitchen & Bath Association (NKBA) as well as being a licensed University of Housing instructor through the NAHB.