As we are launching our aging in place business, or refining it as we move along, one thing is a constant. We are going to have competition. This is true… Read more »
Category: Uncategorized
“It’s Right At Our Fingertips – Taking Control Of Our Home Environments”
We are living at a very functional time when it comes to using our homes and the appliances and features located within them. This holds true across the board, and… Read more »
“Absolutes Are A Nice Foundation But They Are Impractical To Achieve”
In life, it’s great to have certain rules and truisms that we can rely on. In fact, it’s necessary. Take gravity for instance. Not knowing if something was going to… Read more »
“On Helping Someone Find Their Ideal Aging In Place Home”
There is much written about finding and locating the ideal aging in place home for our clients, or the marketplace in general – what it needs to look like, how… Read more »
“The Difference Between Adaptable And Universal May Just Be A Matter Of Timing”
Many of us – professionals and consumers alike – love universal design. It provides great access and is unobtrusive so that it fits into the general design where it is… Read more »
“Price Is Important, But There Are Other Factors”
Many consumers are price shoppers. They shop first for price and then for other attributes or factors such as benefits, reputation, warranty, brand, and the like. For some, price is… Read more »
“Business Cards Must Be Functional First”
Our business cards must be functional first. Then they can be pretty, dramatic, and possess other qualities. If they can’t serve their primary funtion, there really aren’t that useful. As… Read more »
“Avoiding Some Common Marketing Mistakes For Better Results”
Marketing is how we let the world – and more specifically people who might be able to use what we offer – know about us and the solutions we provide…. Read more »
“We Need To Share Our CAPS Story With Others”
Those of us who have taken the CAPS coursework and received our designation know how it has provided additional insight and knowledge for us on how evaluate the needs of our… Read more »
“Another Item We Enjoy Consuming Is Beneficial For Us”
It’s appropriate on Valentine’s Day that we look at two items that many of us enjoy consuming – some of us more than others – that have proven to be… Read more »