Being a “jack-of-all-trades” may seem like a good idea in that we can market ourselves as a little bit of something for everyone – that there’s almost nothing in remodeling… Read more »
Aging in Place Insider Blog
“Value Is Relative And Subjective, So Let’s Appeal To That”
In building a business – particularly one where construction, remodeling, or renovation is involved – appealing to the customer’s sense of making our proposal worth their while and therefore justifiable… Read more »
“Spelling And Punctuation Matters On Web Addresses”
In an age of texting and instant messaging, many of have gotten into the habit of using shortcuts or abbreviations for common words or expressions – btw (by the way),… Read more »
“Celebrating Independence – In More Ways Than One”
Happy Independence Day – July 4th! We have much to celebrate. Interestingly, embodied in the Declaration of Independence which we observe and celebrate on this day are those three magic… Read more »
“Use The Season To Its Full Advantage”
We are right in the middle of summer – school is out, family vacations are happening (or soon will be), and football season is getting closer. So, at this time… Read more »
“Priorities Are As Different As The People They Are For”
We talk about priorities and the need to prioritize what needs to be done when suggesting and then getting ready to make aging-in-place improvements. Not everything that needs to be… Read more »
“Low Bids Might Seem Like A Good Idea, But Think Again”
Regardless of how long we have been in business, we must attract new clients to stay in business and provide a service to our target audience. When we are just… Read more »
“When You Don’t See Yourself As A Salesperson …”
As an aging in place provider, we might be an occupational therapist, a physical therapist, a designer, an architect, a durable medical equipment supplier or installer, a flooring contractor, a… Read more »
“Learn To Recognize The Stall For What It Is”
At some point, everyone is a salesperson. We may have that title on our business card, or we may perform some other function (such as an occupational therapist, physical therapist,… Read more »
“A Proper Email Address Is An Important Part Of Our Overall Brand”
We work hard to create and maintain our personal brand so that people will want to contact and do business with us. We want them to ask us to renovate… Read more »