Category: Uncategorized

We’ve talked previously about the importance of sales in sustaining any business, and an aging in place products or services business is no different. We have to make sales to… Read more »

Nothing happens in any successful business until a sale is made. Providing aging in place services is no different. We might be providing interior design services. We might be doing… Read more »

Many of us already have our CAPS (Certified Aging In Place Specialist) designation, and more are getting their coursework completed to join our ranks. There certainly is no shortage of work… Read more »

Aging in place is an individual pursuit. Even though it is widespread and growing as something people are doing, it is still approached individually with no standards or customary approach…. Read more »

Most of us have gone shopping when we were “just looking,” meaning that we were just killing time, not really sure what we wanted or if we needed anything, wanting to… Read more »

We need to understand that our aging in place business – regardless of the form of that business and the nature of the services we provide – is nevertheless a… Read more »

There is a tremendous and growing interest in aging in place – staying in one’s present home forever without the need to consider moving from it. So, doesn’t it seem… Read more »

We have many ways of promoting our business and our services. Some of them are direct, like advertising, and some of them are indirect, like word of mouth referrals. Some… Read more »

Direct mail is a great vehicle for reaching hundreds of mailboxes on the same day. It would be impossible to connect with this number of people any other way. We can’t… Read more »

Mention the word “reach” and likely something to do with being able to touch or grasp something comes to mind. We’re on the right track with this thought, but let’s… Read more »