Steve's company, Hoffacker Associates LLC, is based in West Palm Beach, Florida, and serves onsite new home salespeople, new home sales managers, custom home builders, remodeling contractors, and aging-in-place/universal design professionals — in Florida, nationwide, and internationally.
For more than 30 years, he has helped his clients — individuals as well as companies — to be more visible, competitive, profitable, and effective — and to really enjoy what they are doing.
Steve will help anyone to become a better salesperson by beginning where they are and taking them to new levels. He doesn't use facilitators or assistants, and all of his material is fresh and customized for each use. Because of Steve's extensive sales experience in new home sales and other areas, he has already encountered much of what any salesperson might face. He's been there and done that.
Steve has sold real estate and personal property at auction, sold new homes onsite, been a selling sales manager onsite, done telephone and door-to-door sales, sold retail, run MLM businesses, sold his and other professional services (on the phone, in-person, and at trade show booths), and done fund-raising for non-profits.
One of the keys to your increased production and profitability is Steve’s innovative customer connection program of intentional lead generation, customer rating, and post-visit contact that lets you reach out to potential customers, attract new leads, identify those people who are ready to make a decision, and maintain appropriate contact with others who need more time.
As a result, you will be making sales that otherwise might not have happened, and you can eliminate unnecessary expenditures of time, money, and energy in the process.
Steve has spoken extensively over the years at the National Association of Home Builder’s (NAHB) International Builders Show (IBS) and the Southeast Building Conference (SEBC) — on new home sales strategies and techniques, new home marketing, universal design, and aging-in-place. He has written many columns for building magazines, and posts several original blogs each week and his original sales tips daily. He frequently appears as a guest presenter on aging-in-place topics for continuing education and professional development courses and workshops, such as through the Florida Contractor Industry Licensing Board (CILB) and the University of Florida County Extension Service (IFAS).
Steve has served on many NAHB national committees and was a National Director for many years. He also served as a State Director for the Florida Home Builders Association and is a Life Trustee for the Florida Sales & Marketing Council. He is a Charter Member and Life Director of the Gold Coast Builders Association (GCBA). He is past VP of Councils, past VP of Communication, a Royal Spike, and Founder of the Remodelers and Custom Builders Council.
Steve received the 2007 "IRM President’s Award" and the 2008 "Trina Ripley Award for Excellence in Education" from IRM. He was awarded the "William 'Bill' Molster Award" for 2012 for outstanding lifetime achievement in furthering the aims of the National Sales & Marketing Council (NSMC).
He also has received the Million Dollar Circle Award, the NAHB Remodeler's "Sales Closer Achievement Award" and named "Broker of The Year."
Steve has been teaching the NAHB designation programs and course for many years, including the Certified Aging-In-Place Specialist (CAPS) program (offered through the NAHB and AARP), the Certified New Home Sales Professional (CSP), and many other courses for remodelers, contractors, home builders, new home salespeople, and aging-in-place service providers. He consistently ranks as one of the top rated instructors across all of the programs he teaches.
For his sales and marketing courses on aging-in-place, universal design, building, and remodeling, Steve relies on his years of experience interacting with consumers and his students from a variety of occupations and professions that provide aging-in-place and universal design solutions, remodeling and renovation results, and new home opportunities, as well as his practical volunteer and homeowner experience in nearly every phase of remodeling and residential construction.