Steve Hoffacker, AICP, CAASH, CAPS, CGP, CMP, CSP, MCSP, MIRM

Salesperson, Coach, Consultant, Teacher,
Author, Blogger, Photographer, And More

Steve Hoffacker, AICP, CAASH, CAPS, CGP, CMP, CSP, MCSP, MIRM, is principal of Hoffacker Associates LLC, a West Palm Beach, Florida based real estate industry sales and marketing consultancy and commercial real estate brokerage.

Steve is a sales and marketing coach, business strategist, consultant, photographer, commercial real estate broker, podcaster, blogger, teacher, author, writer, salesman, mentor, and motivational speaker.

For 30 years, he has helped home builders, salespeople, Realtors®, business owners, and entrepreneurs to be more visible, competitive, profitable, and effective — and to really enjoy what they are doing.

Steve is a regular speaker at the National Association of Home Builder’s (NAHB) International Builders Show (IBS) and the Southeast Building Conference (SEBC). He is a featured columnist for Bonded Builder News and Agent Direct News. He frequently is consulted for his expertise by other magazine and newspaper writers.

Steve has practical blogging experience, writing and publishing four daily blogs: "Steve Hoffacker’s Home Sales Insights," "Steve Hoffacker’s Sales Quips," "Florida SMC Blog," and "Gold Coast SMC Blog." He also publishes podcasts every second day on "Steve Hoffacker’s Happenings" and video updates at least once a week on "Steve Hoffacker's Focus." They contain motivational tips, commentary, observations, news, and strategies on selling, marketing, free enterprise, and customer relations.

Steve is active on many NAHB national committees and is a National Director. He also is a State Director for the Florida Home Builders Association and Trustee for the Florida Sales & Marketing Council. He is a Charter Member of the Gold Coast Builders Association (GCBA) in South Florida and a Life Director. He is past VP of Councils, a Royal Spike, and Founder of the GCBA Remodelers and Custom Builders Council.

Steve received the 2007 IRM President’s Award and the 2008 Trina Ripley Award for Excellence in Education from IRM.

Steve recently published two books for new home salespeople on rating their customers to manage their time effectively and one on the sales interview: "Making The Grade - The A-B-C's Of Rating New Home Customers" and "Operation Discovery - Who, What, When, Where, & More In New Home Sales." He also has two similar books for Realtors®: "Knowing The Score - The A-B-C's Of Rating Realty Customers" and "Building The Sale - Who, What, When, Where, & More In Realty Sales."