Steve Hoffacker - Sales Trainer (New Home Sales, Aging-In-Place, Universal Design)

Steve HoffackerCAPS, MCSP, MIRM, is an award-winning new home salesperson and internationally recognized new home sales traineruniversal design and aging-in-place authority and sales trainer, and best-selling author of paperback sales training and design books and Kindle sales training eBooks.

Steve's company, Hoffacker Associates LLC, is based in West Palm Beach, Florida, and serves onsite new home salespeople, new home sales managerscustom home buildersremodeling contractors, and aging-in-place/universal design professionals — in Florida, nationwide, and internationally.

For more than 30 years, he has helped his clients — individuals as well as companies — to be more visible, competitive, profitable, and effective — and to really enjoy what they are doing.

Steve will help anyone to become a better salesperson by beginning where they are and taking them to new levels. Because of Steve's extensive sales experience in new home sales and other areas, he has already encountered much of what any salesperson might face. He's been there and done that.

Steve has sold real estate and personal property at auction, sold new homes onsite, been a selling sales manager onsite, done telephone and door-to-door sales, sold retail, run MLM businesses, sold his and other professional services (on the phone, in-person, and at trade show booths), and done fund-raising for non-profits.

One of the keys to your increased production and profitability is Steve’s innovative customer connection program of intentional lead generation, customer rating, and post-visit contact that lets you reach out to potential customers, attract new leads, identify those people who are ready to make a decision, and maintain appropriate contact with others who need more time.

As a result, you will be making sales that otherwise might not have happened, and you can eliminate unnecessary expenditures of time, money, and energy in the process.

Steve has spoken extensively over the years at the National Association of Home Builder’s (NAHB) International Builders Show (IBS) and the Southeast Building Conference (SEBC). He has written many columns for building magazines, and posts several original blogs each week and his original sales tips daily.

Steve has served on many NAHB national committees and was a National Director for many years. He also served as a State Director for the Florida Home Builders Association and is a Life Trustee for the Florida Sales & Marketing Council. He is a Charter Member and Life Director of Florida Atlantic Building Association (FABA). He is past VP of Councils, past VP of Communication, a Royal Spike, and Founder of the Remodelers and Custom Builders Council.

Steve received the 2007 "IRM President’s Award" and the 2008 "Trina Ripley Award for Excellence in Education" from IRM. He was awarded the "William 'Bill' Molster Award" for 2012 for outstanding lifetime achievement in furthering the aims of the National Sales & Marketing Council (NSMC).

He also has received the Million Dollar Circle Award, the NAHB Remodeler's "Sales Closer Achievement Award" and named "Broker of The Year." 


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Steve HoffackerCAPS, MCSP, MIRM   —   Hoffacker Associates LLC   —   West Palm Beach, FL USA   —   561.685.5555      @