Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM
Real Estate & New Home Sales Trainer/Coach, Author of
Sales Books, Broker, Blogger, Consultant, Photographer


Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates, West Palm Beach, Florida, serves Realtors® and real estate sales professionals, real estate brokers, commercial brokers and real estate professionals, new home salespeople and builder who sell their own homes, small volume home builders, remodelers, contractors, salespeople who offer products or services B2B or B2C, small business owners, entrepreneurs, membership organizations, and network marketers — in Florida and internationally.

Steve is a sales trainer, sales coach, marketing consultant, author of numerous sales books, real estate blogger and podcaster, commercial real estate broker, and photographer.

For more than 30 years, he has helped his clients — individuals as well as companies — to be more visible, competitive, profitable, and effective — and to really enjoy what they are doing.

Steve will help anyone to become a better salesperson by beginning where they are and taking them to new levels. Because of Steve's extensive sales experience, he has already encountered much of what any salesperson might face. He's been there and done that.

 Steve has sold real estate and personal property at auction, sold new homes onsite, been a selling sales manager onsite, done telephone and door-to-door sales, sold retail, run MLM businesses, sold his professional services, and done fund raising.

One of the keys to your increased production and profitability is Steve’s innovative customer connection program of intentional lead generation, customer rating, social networking, and post-visit contact that lets you reach out to potential customers, attract new leads, identify those people who are ready to make a decision, and maintain appropriate contact with others who need more time.

As a result, you will be making sales that otherwise might not have happened, and you can eliminate unnecessary expenditures of time, money, and energy in the process.

Steve has spoke extensively over the years at the National Association of Home Builder’s (NAHB) International Builders Show (IBS) and the Southeast Building Conference (SEBC). He has written many columns for building magazines, and posts several original blogs and podcasts each week.

Steve has served on many NAHB national committees and was a National Director for many years. He also served as a State Director for the Florida Home Builders Association and is a Life Trustee for the Florida Sales & Marketing Council. He is a Charter Member of Florida Atlantic Building Association (FABA), and its predecessor Gold Coast Builders Association (GCBA) in South Florida and a Life Director. He is past VP of Councils, a Royal Spike, and Founder of the GCBA Remodelers and Custom Builders Council.

Steve received the 2007 IRM President’s Award and the 2008 Trina Ripley Award for Excellence in Education from IRM. He also holds the Silver Beaver and other distinguished awards from the Boy Scouts of America for his volunteer work.

Steve currently has 14 books published, 2 other ready for publication, and 2 nearing completion.









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