Our business cards must be functional first. Then they can be pretty, dramatic, and possess other qualities. If they can’t serve their primary funtion, there really aren’t that useful. As… Read more »
Aging in Place Insider Blog
“Avoiding Some Common Marketing Mistakes For Better Results”
Marketing is how we let the world – and more specifically people who might be able to use what we offer – know about us and the solutions we provide…. Read more »
“We Need To Share Our CAPS Story With Others”
Those of us who have taken the CAPS coursework and received our designation know how it has provided additional insight and knowledge for us on how evaluate the needs of our… Read more »
“Another Item We Enjoy Consuming Is Beneficial For Us”
It’s appropriate on Valentine’s Day that we look at two items that many of us enjoy consuming – some of us more than others – that have proven to be… Read more »
“Let’s Be Clear About What We Mean”
When we start designing for aging in place, universal design, or visitability purposes – arguably essentially the same in many cases – we may know what we want, but sometimes… Read more »
“The Main Reason Aging In Place Works”
There are many reasons why people want to remain living in their current homes – whatever their current age, ability, or lifestyle – but especially true as we continue into… Read more »
“Listening To Both What Is And Is Not Being Said Is Quite Important”
Listening is a vital part of communication. I think we would all agree on that. While we like to talk about what we feel is important, we need to hear… Read more »
“Rising To The Challenge Of Providing AIP Solutions For Our Clients”
As consultants, remodelers, health care professionals, designers, durable medical equipment suppliers, architects, or other type of aging in place professional, we have a very important role to play in the… Read more »
“Just How PC Does Our Sales Language Need To Be?”
Long before the term PC (politically correct) was in common usage, we used power words as part of our sales vocabulary in an attempt to soften the impact of someone… Read more »
“Why Do We Limit Our Resourcefulness When It Comes To Aging In Place?”
When it comes to aging in place, there are two major camps of thought. One group believes that aging in place is only for certain people, with certain abilities, and… Read more »