That said, there are only two ways this is going to happen. People are either going to remain in their homes by just continuing to live there and doing nothing more than ordinary maintenance or upkeep while they live there (some more than others, and some none at all), or people are going to seek ways to make their homes more accessible, safer, friendlier, and generally more habitable for them (and their family who lives with them now or will at various times in the future) as the years pass. This later group is where we can have a big impact.
Since we are talking about nearly everyone who wants to remain living in their current home, we literally can serve a tremendous number of people. We shouldn’t ever run out of people who need our services.
Think of the people who want to remain in their current homes because they don’t want to turn their backs on the home they have come to love and walk away from all of the memories they have there, or the ones that have become so used to getting around in their home (even though it may not be perfectly suited for them in every respect) that it would be difficult to make the adjustment to living someplace else.
Add to that the ones who really like their current home but would like to make a few changes to it to make it more to their liking. If they have thought about the possibility of moving someplace else, they like would determine that financially they could not replace the home they have, in the neighborhood or location where it is, for anywhere close to what they have invested in their present home. It might be paid off already or well on its way to that objective, but it simply would take so much more money than what they could get from selling their current home to replicate what they have now. It wouldn’t be feasible for them.
Then, there are people who have collected so much stuff along the way in life that it would be a monumental task to figure out what to keep, what to take to a new home, how to pack it, and more. It’s much easier just to stay put and not have to ever consider doing anything with all of our stuff. After all, it’s doing fine where it is. Walking away from their stuff to downsize or move into a retirement facility is not something most people are ready to do.
Out of the tremendous number of people that we identify who want to remain living in their current homes that in the marketplace we serve, we need to identify those who think they are happy with the home they have without doing anything to improve it – even though we might not agree with their assessment of it. We’ll set that group aside for later.
We’ll begin with the second group – those willing to do something to make their homes more accessible, easier to move around in, and safer. We’ll help them locate controls and other items they use all the time to be more convenient and make the home more enjoyable for them – regardless of any physical discomforts of limitations they may have.
There is no shortage of people for us to serve.